Ethel’s is a restaurant branding project where I designed a complete visual identity with a focus on clarity, consistency, and production-ready execution. My work included logo design, typography selection, color systems, and supporting graphics built to work across menus, signage, packaging, and digital assets.

 

I approached the project with attention to layout, hierarchy, and file preparation, ensuring assets were organized, scalable, and easy to adapt for real-world use. This project demonstrates my ability to follow a system, apply brand guidelines consistently, and support design work from concept through final output.