This school project involved designing promotional materials for a Year of the Dragon Lunar New Year exhibition at the de Young Museum. I created a cohesive visual system across tickets, banners, and flyers, with a focus on consistency, hierarchy, and clear communication in a public-facing environment.

 

The work required adapting the core visual language across multiple formats and sizes while maintaining legibility and impact. I paid close attention to layout, typography, and production considerations to ensure the designs translated effectively across print materials. This project highlights my ability to design within an established context, follow specifications, and apply a visual system across multiple deliverables.