This hot sauce project centers on an illustration-led packaging concept created in Procreate. I developed the artwork with the intention of evoking block print and linocut styles, using bold shapes, high contrast, and intentional texture to give the illustration a tactile, handmade feel.

 

The illustration was designed to function as a primary brand element, with texture and visual weight that would hold up in a packaging context. I focused on composition and repeatable graphic language so the artwork could scale across labels and supporting materials. This project highlights my ability to use digital tools to create analog-inspired illustration and apply it thoughtfully within a design system.